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Budget/Fee Structure: OKC Spark

Writer's picture: Callie TateCallie Tate

Campaign Budget

When it comes to achieving objectives for a campaign, it is outwardly important that a budget is set in place. A budget "is an outline of financial and other resources within a strategic plan, including personnel, material, media costs, equipment and facilities, and administrative costs" (Smith, 2020). The amount of resources available is something that has been discussed since the beginning of the campaign planning process. Through step step 1, the significance of the issue at hand and its potential impact on the organization were analyzed. Next, in step 2, the organization itself was examined along with their level of resources "including personnel, equipment, time, and budgeted money" (Smith, 2020). Lastly, in steps 4, 5, and 6, for strategic development, it was recommended that a plan to implement a course of action that is appropriate and accommodating to the organization be made.


More Than Money

It is essential that people remember, when it comes to a campaign, a budget has to do with a lot more than just money. More than just where money can take an organization, a budget also includes all of the different resources that can be allocated to complete a tactic successfully. For example, budgets should also have room for things such as materials, media partnering and costs, equipment, facilities, administration, and personnel (Viva PR).

Fee/Budget Structure For The OKC Spark:

Developing a fee structure for the OKC Spark involves understanding the specific market, evaluating costs and revenue sources, segmenting the market, and testing and refining pricing strategies. By following these guidelines, my agency can successfully develop a pricing strategy that maximizes revenue and enhances the overall fan experience. If it was completely up to me, the budgeting approach that I would go with is objective-based budgeting. This way, we are using a "results-oriented approach that sees budgeting as the means to achieve agreed-upon outcomes" (Smith, 2020). Ultimately, it involves identifying and prioritizing objectives, estimating the costs of achieving them, and allocating resources accordingly. In my mind, this is ultimately a smarter route "rather than choosing an arbitrary amount or basing its marketing budget on sales revenues or projections alone" (The Motley Fool, 2016).


But, even when using an objective-based budget approach to budgeting, agencies must still take common sense into account. Ultimately, the ability for an agency or professionals to be able to create campaigns/plans that can be applied all ranges of budgets is an extreme advantage in the industry.





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