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Feb 15, 20232 min read
Focus Groups, Content Analysis, and Surveys - Gotta Love 'Em
Why Applied Research? In the field of public relations, there are two types of research: academic research and applied research. While...
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Feb 9, 20232 min read
Analyzing Publics: Opinion Leaders Rule
Analyzing the publics at hand is one of the most important roles that a professional can take on. In order for a campaign to have...
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Jan 29, 20232 min read
Analyzing the Organization: Why SWOT?
Communication is key. We've all heard that one, right? Communication: Learn It, Live It, Love It! Communication is one of the biggest...
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